Name. 

Theresa Romano. 

Occupation.

Multichannel Copywriter with a keen eye for art + design. 

Where have you been?

Here mostly. 

But I’ve worked at Rolling Stone.com. Scholastic. Viggle. InDemand Media. Startups (BeautyStat, StyledOn). 

With/For brands like Samsung, philosophy, Make Up For Ever, Motorola, Physicians Formula, Libman

Currently at Bauer Xcel Media (Life & Style Weekly, In Touch Weekly, Woman’s World, J-14, FHM) 

What makes you so great? Huh?

Seven years of copywriting and editorial experience in the digital landscape of beauty, tech, lifestyle, entertainment and beyond! 

- Known to swiftly take out a UI/UX monocle lens when the time arises. 

- Collaborated with beauty/lifestyle influencers and PR companies

- Comfortable and willing in any client-facing scenario. [insert Kermit the Frog *gulp*]

How do you do it, dahling?! (Give us the five Ws and the H, see!) 

I inject any tagline, bio, or email with on-brand personality for a relatable voice of assurance and credibility.

- Jack rabbit-like agility to jump from the right side of my brain (applying database tools including Looker, GA; personalized content management systems; light HTML) to the left side (creative brainstorming sessions for effective solutions; try it, apply it mentality) 

- Always looking behind every corner and unturned rock for inspiration, even in the mundane and insane day-to-day interactions of NYC with a willingness to push creative boundaries and begin someplace as simple as the human experience of looking for one’s keys. 

Philosophy

A brand isn’t a know-all definitive force of nature, it’s a valuable friend that’s here for you in any way

We all change. We all aspire to adapt with clarity and acceptance. And so should brands. 

So I’m all for adapting a brand’s voice to reflect what it wants to sell, grow, or educate its audience 

Advise It, Applies It

Let’s breakdown and simplify complex concepts into easy-to-understand messages. 

Further push the envelope on how copy and content will deepen relationships with customers and prospects and inspire action

I strive for clarity and personality in all of my copy that engages customers, translating concepts into effective “human-talk” messaging. 

Flex unique tones and voices, from technical to conceptual; engaging to thought-provoking; providing brand voice consistency and evolving it when necessary 

Process, It’s All in the Process

Cherish quiet, think tank time to evolve creative ideas, but eager enough to share and expand it with different departments. 

Become a better writer by understanding the value of A/B testing, analytics, and SEO best practices.

Like mama always says (if she were a writer)

Never lose sight of the audience. 

Give the people what they want. Need. Provide solutions. We know your pain, here’s how we can help.

And at times, surprise them with something new. The horror! 

Inspiring action by understanding key audience first and foremost; then engaging them with content that sticks, implants a sense of wonder and problem solving to get through this great big pile of chocolate pudding we call life. It’s sweet. Filling. And sometimes a lot to handle. 

Always room to self-improve

One becomes a better copywriter by working closely with graphic designers on frameworks, editors and product owners on content strategy and style guidelines. Watch. Look. And listen. 

Be part of the entire copy process, from planning, conceptualizing, and crafting the message and seeing it all come together through an impactful design process.  

Takeaways

Eager to learn and present ideas to clients, anyone who will have a listen, really.  

Jump right in to a new business model or strategy — no regrets.